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June 14, 2024

Pickle Insights Report 2024

Introduction

Releasing our first-ever Pickle Insights Report, a summary of what's trending and how the community is leveraging Pickle to share style and countless incredible outfits and moments.

Pickle is officially 2!

We can hardly believe it’s been two incredible years since we launched Pickle, your go-to community-driven, clothing rental marketplace! Together, we've built a vibrant community that's all about sharing style, reducing fashion waste, and making fabulous fashion accessible to everyone.

Over the past 2 years, you all have uploaded over 100,000 amazing pieces, explored and shared your style, and created countless memorable outfits and moments.

Thank you for being the heart and soul of Pickle. Let’s take a moment to look back at some fun and heartwarming stats that highlight just how far we've come, all thanks to your incredible support and participation!

Below is our first-ever Pickle Insights Report - a snapshot of what's trending, where you've taken Pickle, and how the community has supported one another.

💚 With love and gratitude,
Julia and Brian, and the rest of the Pickle Team.

Pickle Insights Report

Most In Demand Brand

Réalisation Par, with over 2K+ rental requests

Top 3 Brands: Year 2 vs Year 1

  1. Réalisation Par (Year 2) vs. Rat & Boa (Year 1)
  2. House of CB (Year 2) vs. With Jean (Year 1)
  3. Rat & Boa (Year 2) vs. Cult Gaia (Year 1)

Most In-Demand Colors

  1. Black 🖤
  2. White 🤍
  3. Multi-Colored Pieces (which surpassed blue from Year 1) 🌈

Top Products

  1. Most in-demand dress: Cult Gaia Pemma, which you can rent for 12% of the retail price
  2. Most in-demand top: House of CB Jacinta Lace Top, which you can rent for <$35
  3. Most in-demand set: Matching Mesh Miaou Set, which you can rent for <$50

Most Loved Product Features

  1. Saving products to wishlists has been used over 1.2M times!
  2. You've explored Top Trending Products over 600K times!
  3. You love crowd sourcing inspo from the community, with over 260K visits to the Looking For tab

Top Rental Occasions

  1. Wedding 💍
  2. Birthday 🎂
  3. Night Out 🪩
  4. Vacation 🌊
  5. Dinner 🍽️

Top Rental Periods

  1. Memorial Day Weekend 🇺🇸
  2. New Years Eve 🎆
  3. Fashion Week 👠
  4. Valentine's Day ❤️
  5. Halloween 🎃

Pickle traveled with you all over the world!

You Pickled outfits across 48 states, and even took pieces with you on vacation.

Here are the top 5 US places you traveled with Pickle

  1. Nashville 👢
  2. Vegas 💰
  3. Miami 🌴
  4. Hamptons 🌊
  5. Aspen 🎿

...and the top 5 places abroad that you wore Pickle

  1. London 🇬🇧
  2. Mexico 🇲🇽
  3. Ibiza 🇪🇸
  4. Switzerland🇨🇭
  5. France 🇫🇷

You love to rent last minute - and get your pieces quickly!

  • 60% of rentals were submitted within 2 days of the rental start date
  • The average courier time from pickup to delivery was 22 minutes ⚡️

Our community seems to love a theme!

  • Most common rental theme: Barbie
  • Most unique rental theme: Hunger Games Capitol

Community 💚

At the heart of Pickle is our amazing community, where renting pieces and expanding wardrobes go hand-in-hand with making connections and new friends.

  • 72K unique connections have been facilitated through the app
  • 32 events have been attended by 3,200+ community members
  • Tens of thousands of photos have been shared on socials

Download the App to See What's Trending Now!

Here's to many more outfits shared and memories made together🥂